In an increasingly interconnected world, it's becoming harder and harder for business owners and managers to decide between choices. That's why many have started to implement Business Intelligence (BI) solutions, in the hopes that it will help them make better, more informed decisions. An increasingly popular component of BI is social data. The question is though, what is it and can small businesses benefit from it?

Here's an overview of social data and three ways small business owners and managers can use it to make decisions.

What is social data? Social data is any data or information collected from the various social media sites available. The easiest way to define social data is to differentiate it from social media. Social media is content that a user has created, copied or linked with the idea of sharing it with other people using a platform i.e., Facebook. Social data is the information that is linked to this content, such as shares, likes, location, time posted, etc.

It is social data that powers analytics and social media monitoring, (how popular your content, profile, etc. is), and if utilized efficiently could go a long way in helping you make better business decisions and a more focused marketing strategy.

Because there is so much data relating to and generated by social media activities, it can be nearly impossible to track and analyze it all. But, it is quickly becoming an important part of Business Intelligence, and will continue to become even more so as the number of social media sites and users continues to expand. That's why many BI solutions are starting to integrate social data gathering and analysis tools. While you may be able to track and analyze this data, do you know what you can do with it?

Three uses of social data

• Competitor research - Many companies currently focus on data related directly to their content. Why not expand it and look at your competitors, such what they are posting and how their followers are reacting? If done properly, this can give you valuable industry insight and generate ideas as to what you could also be doing to better leverage your brand and position.
• Judge health of marketing campaigns and overall interest - The main use of social data should be to help you track how well your current marketing campaigns and content is doing. Being able to analyze this data will reveal what works and what doesn't, allowing you to tweak and fine tune your efforts. The best platforms can provide near instant results which allow you to update or change on-the-fly.
• Gauge current public opinion - Social media is like a stream. There's always content flowing by you, much of it potentially useful. If you can track what people are saying, sharing and commenting on, you can spot trends faster, enabling you to come up with even more relevant content for followers to share, thus expanding presence.

There are numerous uses for social data in organizations and many bigger companies have started to track and implement learnings in different departments such as marketing, human resources and even finance. This is a great way for you to better know and provide what your customers and followers want.

If you would like to learn more about social data and how your company can use it effectively, call us today for a chat.

One of the greatest tech debates of this decade is Apple Vs. Google. For the most part, users are largely separated by mobile opinion - you see near constant debate over which is the better system (iOS or Android). This is funny, considering that many Apple users actually rely on Google apps like Search and Gmail. Google knows this and has been pushing new, previously Android only, services to iPhone and iPad users. The latest service introduced for Apple devices is Google Now. Do you know what it is?

Here's a brief overview of Google Now, and how to install and use it.

Ok, so, what exactly is Google Now? Google Now is best thought of as Google's answer to Apple's Siri. It's an app that functions like a personal assistant and has become a large component of Google's Search for mobile app. The idea of Now is that you can use natural language to search for answers to questions, find recommendations or even perform actions like creating a calendar entry, or writing an email.

Google Now also passively delivers information that it thinks is useful to you. While creepy at first, especially when you see how accurate predictions can be, it is actually a really cool tool. What's interesting about Google Now is that relevant information is displayed below search results in what are called 'cards'. The cards shown will depend on your location, recent searches, calendar and even method of transport.

Probably the best way to explain Google Now is through an example:

Say you have a meeting with a potential supplier at a coffee shop across town tomorrow. You pull up the Google Search app on your iPad, tap the microphone button and ask Google, "What's the coffee shop on 5th Avenue?". Google searches for the coffee shop and comes back with three search results including the shop you are looking for. You then enter the name and address in your Google Calendar, along with the date and time.

The next day, you look at the Google Search app again because you've forgotten the exact address. Just below the Search bar you will see that new cards have popped up. The first is a reminder of the scheduled event, along with the contact information of the person you are meeting. Just below that is a map on how to get to the coffee shop, along with driving directions.

When you get in the car, you notice that traffic seems a little heavier than usual, so you pull up Google Search and the card has been updated with a map showing current traffic along with what Google thinks will be the fastest route, without you having to ask.

This app works surprisingly well, and many users have noted that both search results and the cards are accurate. Where Google Now really shines is when you are traveling. If you go to another country, cards will pop up with the exchange rate, translator, local map with landmarks, time back home and even flight information (assuming the reservation has been sent to your Gmail account).

How to install and use If this app sounds interesting, all you have to do to get it is download Google Search app from the Apple App Store, install it, open it and sign in using your Google account. Cards will start to popup after a couple of days. You can tweak what cards appear by using the search feature, or through the app's settings.

While this is a Google product, it can be useful for your Apple device, especially if you have a Google account. If you would like to learn more about this app or how the iPad can make your business easier, contact us today to see how we can help.

Microsoft Office is one of the most popular and important suites of software used by businesses. The key idea is that the different programs that make up the suite allow for greater productivity. One of them, Word, has some great productivity features that allow users to create professional text documents. One downside is that it can be unwieldy is formatting, especially when you need to break text.

There are numerous types of text breaks you can use in Word:

• Page break - Will insert a break where the cursor is and move the next line of text to the following page. This break is good for formatting reports and other longer documents, especially if you have headings with multiple subheadings; a page break between each main heading will make a report easier to read.
• Column break - If you have a document with more than one column, inserting a column break will move the cursor or text to the next column on the right. If you don't have columns, this will function as a page break.
• Section break - There are four different types of section breaks that can be used when you want to divide a document into different sections. For example, if you have a report where 3 pages need to be in a column, you can insert a section break around these pages and format them separately from the rest of the document.
• Line break - These breaks will move text to the next line. This can be useful if your document has an extra line between paragraphs, or when you are writing a list and need to add another paragraph without a new list point. You can insert a line break by hitting Shift+Return.

How to break your documents If you need to insert a break in your document, we first recommend that you turn on Show/Hide. This can be done by:

1. Clicking on Tools from the menu bar at the top of the window.
2. Selecting Options followed by the View tab in the window that pops up.
3. Ticking All under the Formatting Marks section.
4. Clicking Ok.

This will show all formatting marks on the document, making it easier for you to see what breaks and changes to formatting you have made. You can then insert breaks by:

1. Clicking where you would like to insert the break in the document (The break will be inserted where the blinking cursor is located, so be sure it's in the right spot.)
2. Clicking Insert from the menu bar at the top of the screen followed by Break.
3. Ticking the type of break you want to insert.
4. Clicking Ok.

Breaks are a great way to create documents that not only look more professional but are easier to read. If you are looking to learn more about using Word to its full potential, please contact us today.

Hackers and other cyber criminals are an ever present danger on the Internet. This is a fact that we simply can't escape, and what's more, you can be pretty sure that we will see an increase in the number of attacks against sites as the internet continues to expand and be used by more and more people. One of the latest major sites to be hacked is LivingSocial, so if you have an account with this website, you may want to keep reading.

LivingSocial is a daily deals website that focuses on bringing bargains and original deals to users based on their geographical location. In late April, news broke that the website had suffered a massive cyber attack with 50 million accounts being compromised.

From the reports we have seen, the attack targeted accounts world-wide with only account holders in Thailand, Indonesia, South Korea and the Philippines being unaffected. An email sent out by Tim O'Shaughnessy, LivingSocial's CEO shortly after the incident said, "We recently experienced a cyber-attack on our computer systems that resulted in unauthorized access to some customer data from our servers. We are actively working with law enforcement to investigate this issue."

The company assured users that their credit card data had not been compromised, as they are kept in another database. Account passwords were also encrypted, which means they are harder to crack but not impossible.

What should you do? If you have a LivingSocial account, we recommend that you go and change your password immediately. This can be done by:

1. Going to LivingSocial's forgot your password page.
2. Entering the email address you used to sign up for the account with.
3. Pressing Reset Password.
4. Checking your email for an email from LivingSocial and following the instructions in the email.

It is advisable to pick a new password, one that is as different as possible from your old password and, as always, the longer, the better.

Is there anything I can to do protect my company? If you are a business owner who has websites that encourage customers to sign up for updates, accounts, etc. you may be wondering how you can keep your user's information secure from cyber attack. In truth, you can't keep your important information 100% secure, if a hacker is committed enough, they will be able to get the information they need or wreak the havoc they want to. But what you can do is to make it as hard as possible for cybercriminals to get your information. This could be as simple as using multiple databases to store different bits of information, or as complex as using the latest encryption methods and systems.

Each business is unique, and the best way to ensure your valuable data is secure is to work with an IT partner who takes the time to get to know your security needs and develop a solution that is as near to 100% secure as possible.

If you are worried about the security of your systems, contact us today. We may have the perfect solution that will meet your needs and budget.

Pause for a minute and ask yourself if your business is prepared for a disaster. Chances are you have some plan for a large scale disaster like hurricanes, earthquakes and fire, but what about other disasters like hackers or human error? The truth is, many businesses with a disaster recovery plan often forget to ensure they cover all potential disasters.

Here are five tips to help ensure that your business is fully ready for the next disaster.

1. Backup everything While it can be tempting to only backup the most important data and programs, it can be a chore to identify what is deemed to be important. Who knows, a file that is non-essential today may become essential in the future. If it is lost due to a disaster, this could prove to be a problem.

It would be a good idea to look for a backup solution that covers all data and programs. But, having a full backup solution isn't enough, you also need to ensure that recovery is easy and can be implemented quickly.

2. Look into tiered recovery Establishing a tiered recovery method means identifying the value and importance of existing systems and utilizing a recovery method that meets needs. It would be a good idea to identify mission critical systems and adopt a recovery method that can have these systems up and running as quickly as possible. From there you can tier different systems and match a recovery method. For example, archived files are likely not needed right away, so they can be recovered at a later date, using a slower recovery method.

3. Keep copies of all keys and licenses With the amount of software and programs businesses use on a daily basis growing, it would be a good idea to keep copies of the activation keys (the string of digits and letters you enter to activate the full version of software) and purchased licenses.

While many of these are now distributed electronically through email, there are still software developers that distribute keys by mail or with the physical install CDs. If you lose the codes in a fire, you will be out of luck and have to purchase the software again. This is an extra charge you likely don't want.

4. Pick the right recovery locations The best recovery plans offer numerous backup solutions which are hosted in different locations. A good provider knows this and will utilize data storage centers as far apart as possible. If you choose to backup your own data, it would not be a good idea to keep the backups in the office.

Similarly, if you are preparing for a big disaster, you likely have physical locations that you can move to if your main business location is damaged or destroyed. Optimal plans will have more than one location identified, and have them as far apart as possible. This will minimize the chances of losing full operations and increase your business's ability to bounce back quicker.

5. Match your recovery plan to your business There are so many different backup and recovery options that it can be tough to pick one. The best course of action is to look at your systems and how they work. If you operate strictly offline, a cloud based backup solution likely isn't your best bet. Or, if you operate fully in the cloud, a physical tape or hard disk backup may not be optimal.

If you are looking to beef up, or establish a disaster recovery plan, try working with an IT partner like us, who can help you find the optimal solution that can meet your needs and budget.

The operating system (OS) is what allows users to interact with their computers, without it, we would have a hard time getting anything done. One of the major operating systems is Apple's OS X. The main way OS X users interact with their computer is through the Finder. While it is user friendly, there are numerous ways you can make it even better.

What is the Finder? The Finder is what allows you to see and access everything on your Mac. This is how you access, edit, delete and modify all of your files, folders, applications and drives. You can get to the finder by clicking anywhere on the desktop, or opening any folder. To tell if you are looking at it, look at the top-left of the screen it should say Finder beside the Apple icon. Here are four tips on how to improve OS X's Finder.

1. Show item information If you enable this option, the number of files, or 'items' in a folder will be displayed under the folder's name. For documents and some files, the size will be shown and for pictures, the dimensions, which makes this feature useful if you use graphics on a regular basis. You can enable this function by:

1. Right clicking on any empty space on the desktop.
2. Selecting Show View Options from the pop-up box.
3. Ticking Show item info.

2. Display the Status Bar The Status Bar should be displayed at the bottom of any Finder window. It shows useful information like how many items (files, folders and applications) are in the folder you have open and how much space you have left on the hard drive. If you don't see this bar, you can turn it on by clicking on View from the navigation bar at the top of the screen and selecting Show Status Bar. This can be done from any Finder window, including the desktop.

3. Display the Path Bar A Path specifies the location of a folder or file. For example, if you have a file in the Utilities folder, which is located in Applications, the path would be: Finder - Applications - Utilities. The Path Bar sits just above the Status bar, at the bottom of every Finder window, and is a good way to know exactly where your files are located. You can also double-click on any folder in the Path Bar to be taken to it instantly. You can enable this bar by:

1. Opening any Finder window and clicking on View from the navigation bar at the top of your screen.
2. Selecting Show Path Bar. It should pop-up instantly.

4. Always show file extensions File extensions are a three letter code at the end of every file that denote what that file is. For example, a file with .jpeg or .gif is an image, while .mov is a video. Enabling file extensions makes it simple for you to identify the file type, which means no opening a file and waiting for them to load to see what exactly it is.

You can enable file extensions by:

1. Clicking on any blank space on your desktop to ensure you are on the Finder.
2. Clicking on Finder in the top-left of your screen.
3. Selecting Preferences from the drop down menu.
4. Clicking on Advanced from the menu window that opens and ticking Show all filename extensions.

If you use OS X in your office and are looking to learn more about the features and apps, please contact us today. We would be happy to sit down with you.

Among the biggest technological trends of this past year are devices that are always connected to the Internet. Thanks to their convenience, these 'always on' devices look set to increase in popularity. The downside to this is that your accounts could be at risk of increased security threats. In an effort to curb this, tech giants have been introducing two-step verification. Microsoft is the most recent company to announce this, so it's early days and you may be wondering what exactly it is.

Below is an overview of the two-step verification system Microsoft has recently implemented.

What is it? If you use any of Microsoft's products, you likely have a Microsoft Account. This account is what you use to access SkyDrive, Outlook, Skype, Office or even the Xbox. The whole idea of this is that you have one account for all of Microsoft's products and services.

While this is great (you only have to remember one username and password), it can be a security issue. If a hacker gets into your account, they could have access to all of your personal information. Microsoft realizes this and has recently introduced two-step verification, a new Microsoft Account feature that beefs up your account's security.

Two-step verification is a feature that will ask you additional questions when you try to log in to your Microsoft Account. For example, you may be asked to enter a PIN or phrase that is sent to your phone. If you have used your credit card at the Microsoft Store, or on an Xbox in the past year, you have likely seen this feature in action. Now, Microsoft has extended it to your account.

This new feature is not mandatory for your Microsoft Account, so you have to sign up for it. But It is a good idea to consider enabling this function on your account, especially if you have sensitive information stored online. While this won't make your account 100% hack proof, it will drastically cut down the chance of a hacker gaining access.

How to set up two-step verification Microsoft has made it really easy to enable this security measure. You can do so by:

1. Going to https://account.live.com/proofs/Manage and logging into your Microsoft Account.
2. Selecting your phone number and Text from the drop down menu and pressing Next on the window that opens to receive a text message with a code. If you don't see this option, you should be taken directly to they account management screen
3. Entering the code you get on your mobile device and pressing Submit.
4. Clicking on Security Info under Overview.
5. Selecting Set up two-step verification followed by Next.
6. Picking from how you would like to receive verification codes (Authenticator app, Phone, or another email account). We recommend the app, which you can download onto your mobile device.
7. Following the instructions on the screen and entering the code that is sent your the option you selected above, and pressing Next.

Your account should now have two-step verification. The next time you log in, you will be asked to verify the login using the option your selected. For example, if you selected a text message, you will receive a text on your phone with a code.

If you would like to learn more about your Microsoft Account and security measures you can take to, please contact us today.

'It's here, it's here, it's kind of finally here' was a cry uttered by many a Google fan recently when Google announced that their augmented reality project Google Glass had begun shipping. In truth, the version of Glass released is actually the Explore edition, a limited release, which is aimed at early adopters and developers in the US. While there aren't many units available, the device has garnered attention worldwide, with many wondering and what it does and how it does it.

Google recently posted a video on YouTube giving a quick run-through of how to use Glass. Before we go over how users will interact with this new tech, here's a brief overview of the project.

What is Glass? Project Glass was introduced by Google in early 2012, and is essentially a wearable computer (running a version of Android) you wear on your head like glasses. Indeed, the shape of the device at first glance resembles a pair of spectacles: there are the usual two arms along with nose grips. However, instead of glass, there is a mini screen or HUD (Head Up Display) that sits just above your right eye. The HUD displays information much like a smartphone screen, and you can interact with the computer and the Internet using voice commands.

Currently, wearer's with prescription glasses can't actually use the device, but Google has confirmed that the device, if you can call it that, will eventually have lenses much like a normal pair of glasses.

So, how does it work? The video (watch it here), uploaded by Google, sheds a little light on how a user will interact with this device. For example there is a touch-sensitive area on the arm of the device which extends from your temple to just above your right ear. Tapping this will wake it from sleep mode, and display a clock on the screen which sits just above your right eye.

The clock is your home screen, and looks similar to the clock on the lock screen of almost every Android device. You can scroll to the left (by touching the pad near your ear and moving it towards your ear. This will display upcoming information like the weather, flights, or events.

Touching the pad and swiping towards your eye will display information from previous uses like messages, pictures and videos. Tapping on the screen will activate that relevant information. For example, if you are looking at a brief overview of an event, you can tap the device to bring up more information.

One of Google's previous videos showed how you can also interact with Glass by using voice commands. Saying, "Ok glass, take a picture." Will take bring up the camera and take a picture of what you're looking at. You can also ask questions to have glass search Google Now by saying something like, "Ok Glass, What is the traffic like?" To bring up a Google Map with the latest traffic highlighted.

Will it be useful for business? While this is undoubtedly one of the coolest products of the past couple of years, the actual usefulness of the device for business remains to be seen. For now, this device will likely be the domain of app developers and extreme early adopters. But this device, like the smartphone, will likely be incredibly disruptive when it's launched for the masses.

What do you think of Google Glass? Would you buy one if you had the opportunity? Let us know.

Windows Phone isn't the most popular mobile operating system on the market, and that is a bit of a shame, especially since it's a good, even a great system. And more users, businesses especially, are starting to realize this and some business owners or managers are looking into buying Windows Phones. The problem is, if you already have a smartphone, say an Android, it can be a bit of a challenge to make the switch over. Luckily Microsoft has recently released an app that makes this process easier.

If you have an Android phone and want to move over to a Windows Phone, Microsoft has recently released an app that can help. "Switch to Windows Phone", available on the Google Play store, is an app that scans your device for installed apps and then links them to your Microsoft Account. It will also tell you how many 'matched apps' are available for the Windows Phone.

Matched apps are either the Windows Phone version, or a similar app that has the same functionality. It is highly likely that you will see more than 70% of your Android apps available on the Windows Phone Store.

After you have matched your apps on the Android device, you can then download the companion app from the Windows Phone Store, log in to your phone using the same Microsoft Account and the app will show you the available apps and allow you to tap on them to install them.

If you have synced your contacts, email and calendar with a Google Account on your Android, you can also log into this on your Windows Phone and the three should sync automatically. This means that switching is technically as simple as signing into two accounts on your Windows Phone.

Looking to switch? Download the free Android app from Google Play here. You can find the free companion app on the Windows Phone Store here. Check back next month for an in-depth look at how to switch to a Windows Phone from another system. If you are considering switching, or would like to learn more about how a smartphone can help make business easier, contact us today.

Social media has become an important part of any business's marketing strategy. By having an active presence on the main networks, you will likely see increased sales or at the very least an increase in brand recognition. So, while social media is an invaluable marketing tool, there are also other departments which could benefit from it.

Below are four non-marketing oriented uses of social media that businesses could benefit from.

Hiring LinkedIn is a social network dedicated to helping professionals and organizations connect and find jobs and new talent. Most social savvy companies will have a presence on this network and may even hire exclusively from here.

If you are looking for new employees, it wouldn't hurt to have a LinkedIn profile. To find the best talent, you need to forge and maintain connections (usually starting with people you know), and be somewhat active in groups and on message boards.

It's also important to not forget the other major networks when it comes to hiring. Tweeting a job opening on Twitter, or posting ads on Facebook could also help you find your next employee. Facebook can be particularly useful because you can pay to target ads (in this case, job openings) at specific demographics.

Internal communications Communication is an important part of business, and most people choose to communicate using email. You have probably seen emails with jokes, invitations to after work events, lunch orders, etc. sent to the whole company and also received the many replies that go with it. This can get very annoying, and also confusing.

Why not utilize social media for non-essential (aka. not related to work) communication. Set up a Facebook group where your employees can share content, invitations to lunch or after work gatherings, interesting stories, etc. That way you can limit email to more important, business-related aspects.

Using social media for internal communication is also beneficial for companies with younger workers. Most already see Facebook, Twitter, etc. as their main form of communication, some even feel more comfortable communicating over this medium as opposed to speaking out in meetings. Having a group portal or Facebook page could give less-empowered employees a way to voice their ideas, and maybe even improve on them with feedback from others.

Learning A common complaint of many business owners is that they have a tough time staying on top of ever-changing trends and what currently interests their customers. Using social media to connect with your customers can be a great way to learn not only hot trends but also about new ideas.

Customer service When it comes to social media, users will often complain publicly on their wall or through their tweets. This is bad for you, as the reach of this complaint can go a long way and make you look bad. Some companies have decided to confront this head on by having specific customer service accounts. If a customer complains, has an issue, or even compliments you, be active and respond using that account.

If done properly, over time, you will see more and more people reaching out to your customer service account through social media. This also gives you another way to please clients or turn around negative customer experiences.

Social media and the various platforms are not only great for marketing, but can be incredibly useful for other business functions. Do you have any other ways you use social media? Let us know. Or, if you would like to learn more about how it can help your company, then contact us today.